Marketing & Growth
Google & Meta Ads
Paid campaigns run and reported as one funnel with SEO and email, not in isolation.
Spend goes up and nobody can trace a sale to it
The dashboard reports impressions and clicks, the sales team reports enquiries, and the two are never connected. Without that link, every budget decision is a guess.
Campaigns measured against cost per acquisition
We plan, launch and manage Google and Meta ad campaigns against a real cost-per-acquisition target, and report spend against actual leads and sales — not clicks and impressions dressed up as results.
What you get
- Campaign strategy & audience research
- Google Search & Shopping ads
- Meta (Facebook/Instagram) ads
- Landing page alignment
- Weekly spend & ROI reporting
How it works
- Tracking firstConversion tracking, offline conversion import where relevant, and CRM connection are set up before spend starts. Running ads without this is buying data you cannot read.
- StrategyWe agree the target cost per acquisition, the audiences and keywords worth paying for, and the offers each campaign will carry.
- Build & launchCampaigns, ad sets, creative and landing pages are built together, so the page a click lands on matches the promise the ad made.
- OptimiseWeekly reviews of search terms, audiences and creative, moving budget toward what converts and cutting what does not.
- ReportWeekly spend and results reporting, with a monthly view of cost per lead and cost per sale against the target.
Common questions
What budget do we need to start?
Enough to gather meaningful data within a month, which depends on your cost per click and how long your sales cycle is. We will tell you if a proposed budget is too thin to learn anything rather than take it and report noise.
Do you guarantee a return on ad spend?
No. Results depend on your margins, your offer and the competition bidding against you, none of which we control. We commit to a target, report honestly against it, and recommend stopping if the numbers do not support continuing.
Who owns the ad accounts?
You do. Accounts are created under your business with us given access, so if the relationship ends you keep the history, the audiences and the learning. We do not run clients inside our own account.
Do you build landing pages too?
Yes, and it usually matters more than the ad itself. Sending paid traffic to a general homepage wastes most of it, so we build or adjust the page each campaign points at.
How does this work with our SEO?
They share the same keyword and intent research, and we use paid search data to show which terms actually convert before investing months of organic effort in them. Running both together is cheaper than running them apart.
Start with a conversation, not a contract.
Tell us what you are trying to move. We will tell you what it takes, what it costs, and whether we are the right people for it.
Next step
Ready to grow your brand?
Tell us where you are now and where you want to be. We will map out the right plan on a free call.