Brand & Identity
Branding & Identity
Positioning and identity that make you the obvious choice, not just another option.
Your brand looks different everywhere it appears
The website, the proposal deck and the social posts were each made at a different time by a different person, so none of them agree on the logo, the colours or the tone. Buyers read that inconsistency as a smaller, less established business than you actually are.
One positioning, one system, applied everywhere
We define how your business is positioned, then build the visual system that carries it everywhere — logo, colour, type, voice. The result is a brand that looks and reads the same on a website, an invoice and a billboard.
What you get
- Brand strategy & positioning
- Logo design (primary + alt marks)
- Colour, type & imagery system
- Brand guidelines document
- Business card & stationery templates
How it works
- DiscoveryWe interview you and, where it helps, your customers, then review the competitors a buyer actually compares you against. The output is a written positioning we agree on before any design starts.
- DirectionYou see two or three distinct visual directions, each shown in context rather than as a logo on a white square. You pick one, and we refine it rather than starting again.
- System buildThe chosen direction is extended into a full system: logo lockups, colour values for screen and print, a type scale, and rules for imagery and layout.
- Guidelines & handoverEverything is written into a guidelines document and packaged as source files. You own all of it outright, including the editable artwork.
Common questions
How long does a full brand project take?
Most take six to ten weeks from kickoff to handover. The variable is usually how quickly feedback comes back at the direction stage, not the design work itself. We agree the schedule in writing before we start.
Do we own the logo and source files?
Yes. Every asset, working file and font licence record is handed over to you at the end of the project. Nothing is held back on a subscription or licensing arrangement.
Can you rebrand without changing the name?
Often that is the right call. If the name has recognition, we keep it and rebuild the positioning and visual system around it. We will tell you honestly if we think the name is the actual problem.
What if we only need part of this?
The stages are separable. Some clients take positioning only and keep their existing identity, others already have a strategy and need the visual system built. We scope to what is missing.
How does the brand get applied to our website?
The guidelines are written to be built from, with real colour values, type scales and spacing rules rather than mood boards. If we build the site as well, the same team carries the system straight into the code.
Start with a conversation, not a contract.
Tell us what you are trying to move. We will tell you what it takes, what it costs, and whether we are the right people for it.
Next step
Ready to grow your brand?
Tell us where you are now and where you want to be. We will map out the right plan on a free call.